Identity

The starting content is LaMarka itself, as a sample. Replace all of it with your own brand.

Brand name Tagline About the brand

Brand values

Version Date

Contact, one item per line

Tone of voice

Optional page. Describe how the brand sounds, then show phrases it says and phrases it avoids.

Personality

We say / we avoid

Logo

SVG is best: black, white and one-color variants are generated automatically. A PNG with a transparent background, or a JPG on a plain background, gets them too.

Automatic lockup (mark + logotype)

Logotype height relative to mark

Gap between mark and logotype

Logotype vertical offset

Logo rules

Clear space (x) as a share of logo height

Min. print size, primary logo (mm wide) Min. screen size, primary logo (px wide)

Min. print size, mark (mm) Min. screen size, mark (px)

Color

CMYK values are reference numbers without an ICC profile. For print, match against Pantone or a proof.

Typography

Scale ratio

Body size (pt)

TTF, OTF and WOFF are supported, WOFF2 is not yet. Page text is converted to outlines, so it looks the same everywhere.

Iconography

Upload SVG icons and get the icon pages filled for you.

Checks

Kit file

One file holds logos, colors, fonts and text. Reuse it with any template.

Template

Orientation

Pages

Layout rhythm

Document language

Language of the labels and sample text on the pages. Text you typed yourself is never changed.

Export

Image resolution

PNG pages are made in your browser and stay on your device.